WTF is Sustainable Fashion?
Be part of the Circular Fashion Revolution with Sustainable Clothing Co!
Our mission is to simplify sustainable fashion, by making recycling textiles accessible and effortless to everyone, without having to think too deeply about it.
We are doing what the big corporate charity shops aren't doing!
Curate Purposeful Collections - corporate charity shops have a massive random assortment of clothing to dig through, a lot of which are cheap, low-quality and fast-fashion brands and you need take your time to trawl through everything before finding that gem, and after all that, you might not even find anything.
At SCO we've already done the sorting for you, with all pieces directly hand-sourced from collectors, individuals wardrobes, local markets, liquidated businesses and more. Pieces are picked for their quality, style, brand, fabric and longevity, moving away from trends and towards timeless pieces you can have fun adding to your wardrobe.
Part of the reason people love charity shops, is because they feel as if they're doing good by supporting them, when it's just as good to also support local businesses to keep your community thriving, where the money is invested back into other small businesses, and not into the pockets of the corporate CEO's making billions of dollars off the backs of peoples kindness.
Much of the time, your donations to charity don't even end up on the shop floor for sale, a lot of stock is sold onto third party private companies, who then sell it on to traders in Africa, or other third-world countries, who are so inundated with our unwanted clothing that it ends up in their landfills and slums, creating an even worse situation for the people suffering over there.
Large charities also receive tax benefits, rent incentives for their massive physical stores, and a large portion of their employees work for free. At a small business like SCO we have to take responsibility for financially covering those aspects of leasing a physical shopfront, paying wages and rent - which means you're directly supporting the people you see behind the counter.