WTF is Sustainable Fashion?

Join the Circular Fashion Revolution with Sustainable Clothing Co!

SCO is simplifying your involvement in sustainable fashion, by helping you contribute to recycling textiles with minimal effort.

The recognized definition for sustainability… is the ability to be maintained at a certain rate or level —to sustain. Its secondary definition means avoiding the depletion of natural resources to maintain an ecological balance.

What is clear is that the fashion industry has a significant impact on the environment. Currently, the manufacturing process of apparel includes toxic chemicals, which is destroying waterways, soil, oxygen and much more. a

Worldwide consumption has been forecast to continue increasing over the coming years, meaning these problems will only be exacerbated, unless we continue to go against the narrative of "needing" to purchase something new, and so often.

What makes clothing or products sustainable?

It is believed that if you just buy the sustainable thing, then you are doing the right thing, as opposed to considering that not buying the thing, which will help reduce impacts on most of these measures.

A 2015 study shows that 97% of what goes into making new clothes are new resources, with only 3% of it being recycled materials.

With mostly oil to produce synthetic fibres, fertilisers to grow cotton and an endless list of chemicals needed to dye & finish fabric - all for next seasons Instagram baddie #ootd?