WTF is Ethical Fashion?


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 Sustainable Clothing Co. launch

Saturday, October 20th, 2018 was the official launch of Sustainable Clothing Co, held at Mixed Spice Creative Studios in Adelaide. Formerly known as Lucid8 Ethical Streetwear, the ethics behind the business have changed to include a streetwear recycling consignment program, a closed-loop clothing recycling system and a range of unique pre-loved clothing to choose from.

The night offered a new perspective on our cultural shopping habits, featuring a screening of ‘The True Cost’, a shocking and powerful documentary behind the clothes we wear, the people who make those clothes and the impact it’s having on our world.

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the true cost documentary screening, sustainable clothing co, mixed spice creative studios adelaide, ethical fashion event launch

We all love a fantastic fashion bargain and the majority of us have purchased fast-fashion in our lives. Whether you’re into following fast-fashion or fashion trends or not, we’re all purchasing fashion items and it’s important to have knowledge about what’s happening on our planet.

In fashion, we are looking into the finished product. There is a noticeable difference when comparing a t-shirt made by those working in a factory in Bangladesh and a t-shirt made ethically from a blend of hemp and organic cotton.

97% of the clothing made today is outsourced and the reality some people in this world face for the sake of the modern culture and consumerism is inexcusable. 

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sustainable clothing co, laura vogt, hemp clothing australia, hemp tshirt, sustainable streetwear, eco fashion australia

Hemp garments help prevent unnecessary textile waste, pollution and landfill by being fully bio-degradable. Although cotton is biodegradable too, hemp is also durable, breathable, highly absorbent, naturally insulated, tear-resistant and has anti-bacterial properties.

Following Laura's talk on slow fashion, there was a runway show featuring designs by Allergies Clothing, Hemp Clothing Australia, Poko Ono Upcycled Vintage, Art Over Apathy, Demian Renucci, Whatever 21, Field Of Ponies, We Are Mortals, Daniel Palillo, MaryJane Runway and TEIN Clothing all styled with POECA bags and handmade crystal jewellery by Possum.

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With minimal effort you can always shop recycled, vintage and pre-loved and yes, it’s ok to purchase a pre-loved fast-fashion garment; this saves it from rotting in landfill and giving off toxic greenhouse gas emissions. Purchasing any pre-loved garment will extend its life on average by 2.2 years.

You can take a simple approach by supporting a business with an ethical cause and keep an eye on the brands have done charitable projects.

Following the fashion show, break-dance crew, The Visiion, had us in awe with their special performance on the night. 

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the visiion break dance crew adelaide, mixed spice creative studios, adelaide dance performance, dance battle adelaide, sustainable clothing co launch night

the visiion break dance crew adelaide, mixed spice creative studios, adelaide dance performance, dance battle adelaide, sustainable clothing co launch night

the visiion break dance crew adelaide, mixed spice creative studios, adelaide dance performance, dance battle adelaide, sustainable clothing co launch night

The winner of the raffle draw was absolutely stoked (calling it fate) to receive the winning prize, which included:

  • Giveaway voucher for Sustainable Clothing Co.
  • Priceless artworks by Kat Coppock, Nat Furnas and James Smith
  • Allergies beanie and recycled fabric stubby holder
  • Hemp Clothing Australia T-shirt
  • Custom-made Poko Ono tote bag
  • Enamel pin by Angus
  • Repurposed soy wax Corona candle
  • Copy of Adelaide’s very own TEO magazine
  • Bottle of wine from Wisp
  • Pair of sunglasses by Vuelo eyewear
  • Patches, pins and a calculator watch from Fanny Adams vintage
  • Vegan hair products from Harlow Hair at Henley Beach
  • 50% off voucher for an Onasaf Photography session

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Thank you to all those involved for making the night absolutely wonderful. Kat, Nat, Asha, Angus, ChiChi, Finn, Liam, Rob, Skye, Chris, Ambrose, Archer, Jem, Claude, Jimmy, Michelle, Cameron, Sheree, Verity, Natasha, Lily, Joshua, Kaicey, Sofia, Jorgia, Ruby, Nethmi, Michelle, Eamonn, Sammy, Eleanore, Shayne and Luke.

Photography Credit: Jem Lang