A big mistake a lot of people make is that they try and be 100% sustainable from the start. However, this increases the likelihood of giving up on your sustainable journey. It is believed that the need to be perfect when trying to live better comes from the fear of being scrutinised by others, but doing your bit helps, no matter if it’s big or small.
It is important to note that it is impossible for fast fashion to be sustainable. The rate in which clothes are produced and distributed promote a throwaway mentality of excessive consumption, causing a quick ever-changing of trends, the rapid growth of cheap collections, and mass production of waste as we are throwing away more clothes into landfill than we ever have before.